From the team behind Casual Chic Boutique · See our retail store
For independent boutique owners

Wholesale, minus the
minimums headache.

We’re building a curated sourcing list for small boutiques: women’s apparel and accessories, sensible order sizes, and vendors who answer email. Join the waitlist to get the first list.

Small MOQsOrder sizes that fit a 1–5 person shop
Real marginsLine sheets you can price at keystone or better
Vetted vendorsChecked before they reach the list

How it works

From boutique owners, for boutique owners. No platform fee to join the list.

STEP 1

Tell us what you stock

Join the waitlist. We’ll follow up with a short survey on categories, price points and order size.

STEP 2

We shortlist vendors

We review line sheets, minimums, lead times and return terms before anyone makes the list.

STEP 3

You order direct

You get introductions and terms. You order directly from the vendor, on your terms.

Boutique margin calculator

Check a line sheet before you place the order. It runs in your browser and nothing is saved or sent.

Landed cost–
Gross margin–
Markup–
Profit at full sell-through–

Get the first sourcing list

For retailers, and for vendors who want to sell to boutiques. Tell us which one you are when we follow up. A couple of emails a month.

By joining, you agree to receive marketing emails. Privacy Policy. Unsubscribe anytime.

You’re on the list. We’ll be in touch with the sourcing survey.

Questions

Is the vendor list live yet?

Not yet. We’re building it now, and the waitlist gets it first. We won’t list a vendor we haven’t reviewed.

What’s a healthy boutique margin?

Many boutiques aim for keystone (retail at 2× wholesale), which is a 50% gross margin before shipping. Use the calculator to see your landed margin once freight is included.

Are you affiliated with a wholesale marketplace?

No. Modern Boutique Wholesale is run by Casual Chic Commerce, the company behind Casual Chic Boutique (casualchicboutique.com). We aren’t affiliated with any wholesale platform or brand.

I’m a vendor. Can I apply?

Yes. Join the waitlist with your work email and we’ll send the vendor questionnaire.